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Discuss Your Home’s Value And Determine A Marketing Strategy!

A National Association of Realtors (NAR) study revealed that almost 80% of homebuyers start their home buying and searching process via the internet.  From a marketing standpoint, it is imperative your home be prominently available and presented on the internet!

Your home will in the Multiple Listing Service (MLS) system – a database locally managed by Metrolist in the Denver Tech Center (DTC) and accessible to licensed real estate brokers.  The MLS is the primary database used by agents to locate homes for sale.  Research increasingly shows that consumers are searching for their home on the Internet and many of the internet search engines and databases are fed by the MLS.  Including your home in the MLS is the first step we take in taking advantage of online resources to increase awareness of your home to potential clients and other real estate professionals.

Along with the MLS, Metrolist provides assistance with an additional option to promote your home on the internet. A version of the MLS database is accessible for non-licensed persons and is accessible via www.REColorado.com. Operated by Metrolist, REcolorado.com provides MLS members with the opportunity to advertise their property listings to the public. Licensed brokers who are Metrolist members are eligible for this online service. Please feel free to check out homes on this website!

            In additional to the MLS and REColorado.com, your home can now be accessed on the internet by homebuyers via a multitude of websites and search engines. One very important website is www.realtor.com, the most popular, nation-wide database and repository of new homes and re-sale homes on the market!  REALTOR.com is used by over 5.7 million prospective homebuyers and sellers each month. The National Association of Realtors operates the REALTOR.com website. Listing data from MYmls.com is automatically transmitted to REALTOR.com each morning Monday through Friday (holidays excluded). Real Estate Brokers must be a registered REALTOR® with NAR and members of a real estate association to be eligible to post their listings on this site.

            To best leverage the marketing of your home on www.Realtor.com, we can offer a “Showcase” service on this website that not all realtors choose to offer.  The “Showcase” option allows me to include additional photos of your home, additional descriptive text, a headline, and scrolling banner.  Another advantage to “Showcasing” your home on realtor .com is that it also provides the opportunity to market your home to the international community searching for homes on www.WorldProperties.com.  Only realtors who choose to pay for and “Showcase” their home on realtor .com have their properties be accessible on World Properties.com.

            Additionally, to enhance the presentation of your home on realtor.com and other websites, I also use a virtual/visual tour. Eighty four percent (84%) of homebuyers say photos and detailed property descriptions are the most important features when searching online for homes - followed closely by Visual/Virtual tours. The need for REALTORS® to take advantage of these preferences and differentiate themselves as Internet marketing specialists has never been greater. Visual/Virtual tours provide the ability to take full advantage of the traffic that is driven to REALTOR.com so that consumers don't pass by your home! Homebuyers clearly recognize the value of Visual/Virtual tours, with the "Featured Tours First" display option clicked on more than 120,000 times each day on REALTOR.com.

Please let us know if you have any questions.  The home selling process can be enjoyable, satisfying, frustrating, stressful…or all of the above.  As we have had the opportunity to serve many home sellers over the years, I have found out that it is better to communicate more rather than less.  So if you do have any questions or concerns, please let me know soonest what those concerns are so that we can discuss them.  Thanks again for the opportunity to serve you!                                                                                                                     

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